About

Introduction

Peregrine&Co is a boutique Dubai-based sports marketing and sponsorship agency with unparalleled experience focusing on sponsorship strategy and activation, and event conceptualization and delivery.

Peregrine’s senior leadership has negotiated/acquired/activated over $2.5 billion in brand sponsorship rights and has sold over $1 billion of sponsorship rights – meaning unparalleled expertise and insight.

Rights experience ranges from boutique VIK deals to major rights acquisitions of over $350 million in virtually every sport and territory. There is no significant global sport that we do not have material experience in.

Sponsorship strategy, negotiation, activation, delivery, analysis are key strengths – with exceptional insights to drive value and ROI few others can unlock.

We understand our region exceptionally well and have an enviable track record of conceptualizing and delivering world-class events and hospitality experiences of the highest caliber.

Sponsorship Thought Leadership / Innovation

Peregrine’s leadership is at the forefront of conceptualizing, delivering and improving many of the region’s most highly-regarded sponsorship initiatives.

With over 65 years of combined experience, Peregrine has amassed an enviable network and record of achievements unparalleled in the industry:

  • Over 250 sponsorship acquisition deals concluded, ranging from single-event, VIK-only deals to multi-year, several hundred-million-dollar deals
  • Activation initiatives include some of the world’s most successful, viral, fun and low-cost programs ever created in global sport
  • Created one of the region’s most successful grass roots sports programs with the Mubadala Community Cup and the Mubadala Tennis in Schools programs
  • Over 175 sponsorship deals sold, totalling over US$ 1 billion in the UAE alone – from events to public assets and athlete endorsements. This delivers without question the greatest understanding of domestic sponsorship in the country
  • Inaugurated the world’s first naming rights initiative for public transit facilities via the Dubai Metro Naming Rights program. This project led to a global effort for other transit authorities worldwide to introduce this in order to raise meaningful revenues
  • Initiated and delivered the world’s largest commercial partnership program around a world expo for Dubai Expo 2020 – raising over $500 million, notably including significant participation from major multinational brands as well as domestic brands
  • Complete sponsorship, hospitality, public village, branding and on-course experiential overhaul of the Dubai Desert Classic in 2019 – which immediately repositioned the event as ‘the Major of the Middle East’

Hospitality

Peregrine has run world-class, cost-effective sponsorship hospitality programs in a many different sports and geographies

These services have included:

  • Full project planning and project management
  • Business generation and invitation accountability tracking
  • Budgeting
  • Invitation management and guest relations
  • Transport and hotel management
  • Guest activity planning
  • Speakers and athlete visits
  • Chalet management including innovative activations
  • Gifting

Why Peregrine?

Deep MENA event and sponsorship market knowledge, experience and network

Enviable track record of relentless event and sponsorship innovation and delivery

Unparalleled brand-side sponsorship strategy, activation and measurement experience –both locally and globally

World-class event delivery and presentation

Cost-effective and scalable solutions