Strategic Advisors in Sport, Partnerships and Major Events

Peregrine is a strategic advisory and delivery partner specialising in sponsorship commercialisation, event strategy and partnership activation across global sport and major events. 

More than

$2.5B+ Sponsorship rights negotiated

More than

US$ of Sponsorship rights sold

More than

Sponsorship contracts managed

More than

Years combined leadership experience

Elevating the Game.

  • Strategic Sports Marketing

  • Sponsorship

  • Elite Events

Peregrine&Co is a boutique, Dubai-based powerhouse. We specialize in sponsorship strategy, high-impact activation, and the conceptualization of world-class sporting events.

We don’t just participate in the industry; we define it.

The $3.5 Billion Edge

Proven Performance. Unrivaled Insight.

Our leadership has negotiated and activated over $2.5 billion in brand sponsorship rights and secured over $1 billion in rights sales. From boutique VIK deals to $350M+ global acquisitions, our footprint spans every significant sport and territory on the planet.

  • Strategy: Unlocking ROI through elite negotiation.
  • Activation: Turning rights into regional icons.
  • Delivery: World-class execution with boutique agility.

The $3.5 Billion Edge

Proven Performance. Unrivaled Insight.

Our leadership has negotiated and activated over $2.5 billion in brand sponsorship rights and secured over $1 billion in rights sales. From boutique VIK deals to $350M+ global acquisitions, our footprint spans every significant sport and territory on the planet.

  • Strategy: Unlocking ROI through elite negotiation.
  • Activation: Turning rights into regional icons.
  • Delivery: World-class execution with boutique agility.

We Deliver Exceptional Event Experiences

With our heroes

Our participants, fans, commercial partners and destinations are our event heroes

From the outset

Our event experiences begin weeks in advance and continue far beyond the finish line or trophy ceremony

Content

We create compelling content for our commercial partners to story tell

Community

We connect deeply with our host communities for the long term

Client-first

We generate and service our commercial partners like no other

How We Work

A continuous – and candid – feedback loop to continually improve our events

Discover

Design

Deliver

Document

Dissect

Why Peregrine?

World-class event presentation and delivery

Open-book event accounting and post-event audit

Data-centric

Passionate consumer marketers

Commitment to innovation

Best-practice health and safety protocols

Excellence in sponsorship sales and servicing

Multilingual staff

Best-practice in Health & Safety Protocol

Global Experience. Local Mastery.

We understand the MENA region exceptionally well, with an enviable track record of delivering hospitality experiences and events of the highest caliber.

Boutique by design. Relentless by nature.

E501 Al Shoala Building, Al Ittihad Road, PO Box 99902, Dubai, United Arab Emirates | Email

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