Dubai Desert Classic

Dubai Desert Classic

15 Mar 2026

Case Study

Peregrine’s senior leadership entirely overhauled the Omega Dubai Desert Classic in 2019 and 2020

It is now regarded as the region’s premier professional golf event and is a prestigious Rolex Series tournament.

 

  • US$ 7 million in commercial sponsorships sold and serviced. A growing domestic and international sponsorship portfolio, all serviced to the highest standards in the global golf industry
  • Over 100,000 golf fans now attend the event. It is one of Dubai’s signature annual sporting events

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