Sponsorship

Strategy

The Blueprint for Success.

Peregrine offers a rare advantage: elite brand-side experience. Our leadership developed and managed the global sponsorship portfolio for Emirates Airline, integrating sports marketing into a world-class brand identity across every continent.

We don’t just suggest strategies; we build business cases backed by ROI and financial rigor.

  • 360° Integration: We design multi-disciplinary activation plans that unlock new sales channels and business units.
  • Contract Mastery: Over 250 global contracts negotiated and managed with strict KPI monitoring.
  • Data-Led Insights: Comprehensive property evaluation, benchmarking, and post-event reporting that proves value.
  • Omnichannel Reach: Expert integration across PR, creative, digital, and social media to ensure your platform resonates.

Activation

Making every dollar count.

We believe activation shouldn’t just be expensive; it should be smart. Our ‘bread and butter’ is turning modest budgets into massive successes through creative disruption and flawless execution.

We have activated hundreds of award-winning programs in the UAE and internationally, spanning virtually every major global sport and cultural property.

Accountability

Measurement is non-negotiable.

At Peregrine, monitoring is constant. We provide a 360°, 52-week-a-year process to ensure your partnership is performing.

Brand Tracking

Real-time analysis of where your brand sits before, during, and after activation

Digital Acquisition

Custom channels to track partnership success and new customer acquisition

Trusted Valuation

We partner with leading media valuation firms to provide accurate, dollar-for-dollar ROI evidence

We don’t just activate; we justify.

Sports

Football: FIFA World Cup, Arsenal FC, Real Madrid FC, FA CUP, UAE Professional League, Saudi Professional League

Tennis: ATP World Tour Finals, Wimbledon, US Open, Australian Open, Dubai Duty Free Tennis Championship

Golf: Ryder Cup, DP World Tour Championship, The Open Championship, DP World Tour

Rugby: Rugby World Cup, Emirates Airlines Dubai Rugby 7s, Six Nations

Cricket: ICC and ICC World Cups, Indian Premier League, Austrian Cricket

Mass Participation: Tough Mudder, Abu Dhabi International Triathlon, The Color Run

Sailing: America’s Cup, Emirates Team NZ, COWES

Baseball: LA Dodgers, Dubai Little League

Basketball: NBA Orlando Magic

NFL: Houston Texans Cycling: Emirates Team UAE

Cultural

Peregrine’s senior leadership also has significant experience in activation programs within the cultural realm.

  • Symphonies: Western Australia, Sydney, Melbourne, Brisbane, NY Philharmonic
  • Jazz Festivals: Emirates Airline Jazz Festival, Adelaide Jazz Festival, Montreux Jazz Festival
  • Film: Emirates Airline Film Festival
  • Literature: Emirates Airline Literature
  • Festival Music: Justin Timberlake Live in Abu Dhabi