About Us
The Agency
Boutique by design.
Global by impact.
Based in Dubai, Peregrine&Co is a premier sports marketing and sponsorship agency. We bridge the gap between ambitious brands and world-class sports properties through elite strategy, precision activation and visionary event delivery.
Our leadership doesn’t just observe the market; we built it. With over $2.5 billion in rights activated and $1 billion in rights sold, our expertise is unparalleled in the MENA region and beyond.
The Peregrine Edge
Unlocking value where others see limits.
From boutique VIK deals to $350M+ global acquisitions, we bring material experience from every major sport and territory. We don’t just negotiate; we engineer ROI through deep technical insight and a mastery of the sponsorship lifecycle.
Strategy and Negotiation
Precision-engineered frameworks to maximize every dollar invested
Activation and Delivery
High-impact execution that transforms rights into cultural icons
Local Mastery
An unrivaled track record of delivering world-class hospitality and elite events within the Middle East’s unique commercial landscape.
Our DNA
Why We Began.
The global event landscape is changing. We built Peregrine to address the realities of a new era:
- Commercial Sustainability: An imperative, not an option.
- Agile Leadership: Real-time decision-making over HQ bureaucracy.
- Constant Innovation: In a world that moves fast, standing still is going backwards.
- Mass Participation: Harnessing sport to transform regional health and community.
- Intelligent Negotiation: Securing long-term success from the first conversation.
Innovation and Thought Leadership
Defining the Industry Standard.
With 65+ years of combined experience, we are the architects behind the region’s most recognized sports initiatives.
- Global Firsts: Pioneered the world’s first naming rights program for public transit via the Dubai Metro.
- Scale: Delivered the $500M+ commercial partnership program for Expo 2020 Dubai.
- Transformation: Reimagined the Dubai Desert Classic, instantly repositioning it as ‘The Major of the Middle East.’
- Impact: Over 250 acquisition deals concluded and 175+ deals sold in the UAE alone.
World-Class Hospitality
Seamless execution. Unforgettable experiences.
We deliver cost-effective, high-impact hospitality programs across global geographies. From guest relations to athlete visits, we manage every touchpoint with precision.
- End-to-End Management: Full project planning and budgeting.
- Guest Experience: Invitation tracking, hotel logistics, and bespoke gifting.
- On-Site Excellence: Innovative chalet management and experiential activations.
Why Peregrine?
Deep MENA Roots
An unrivaled network across the Middle East
Relentless Innovation
A history of firsts in sponsorship and event delivery
Brand-Side Expertise
We think like the client because we’ve been the client
Scalable Solutions
World-class presentation delivered with boutique agility.