Peregrine’s senior leadership conceptualized, researched and sold the world’s first naming rights program for metro stations, on behalf of Dubai’s Road and Transport Authority
- US$ 300 million in naming rights deals secured
- 10 year naming rights associations with many of Dubai’s most respected brands
- Deals secured for 10 metro stations. The program has continued for the past 16 years and has transformed global commercialization of this unique asset class
