Peregrine & Co is a boutique Dubai-based sports marketing and sponsorship agency with unparalleled experience focusing on sponsorship strategy and activation, and event conceptualization and delivery

Peregrine’s senior leadership has negotiated/acquired/activated over $2.5 billion in brand sponsorship rights and has sold over $1 billion of sponsorship rights – meaning unparalleled expertise and insight.

Rights experience ranges from boutique VIK deals to major rights acquisitions of over $350 million in virtually every sport and territory. There is no significant global sport that we do not have material experience in.

Sponsorship strategy, negotiation, activation, delivery, analysis are key strengths – with exceptional insights to drive value and ROI few others can unlock.

We understand our region exceptionally well and have an enviable track record of conceptualizing and delivering world-class events and hospitality experiences of the highest caliber.

Why We Began

Peregrine’s DNA addresses critical realities in today’s global event business:

• • Mass participation sport is transformational and in the GCC targets the dual crises of obesity and diabetes
  • Commercial sustainability is an imperative; it is not optional
  • Agile, world-class event delivery means effective real-time decision-making, not HQ bureaucracy
  • Constant innovation is mandatory; standing still means going backwards
  • Intelligent Sponsorship and Athlete negotiations and activation is critical from the outset for long-term success