Sponsorship

Strategy

With unparalleled brand-side experience, Peregrine is perfectly positioned to create a winning, cost-effective sponsorship strategies

• Peregrine senior leadership led, developed and managed one of the world’s most successful and active sponsorship portfolios in the world, Emirates Airline
• During a company rebrand, the sponsorship strategy was an integral part of the marketing mix and Peregrine staff creating a new interdisciplinary sponsorship strategy on a local and global scale reaching all business units throughout the company
• Negotiated, activated, and fully managed over 250 sponsorship contracts globally, regionally, and locally, with specific KPI monitoring for each property
• Peregrine senior leadership created and delivered over 250 business cases which included ROI and financial analysis
• Created all post event reports including analysis on business objectives, KPIs and ROI
• Developed an integrated 360-degree communications strategy which involved fully integrated multi-disciplinary activation plans which drove unique approaches for unlocking sales channels
• Further experience in sponsorship property evaluation, research and benchmarking, PR, advertising, creative, digital, mobile, and social media
• Global and local experience in other relevant integrated brand campaigns throughout the communications mix that related back to the sponsorship platform